Research Catalog
Marketing nutrition : soy, functional foods, biotechnology, and obesity
- Title
- Marketing nutrition : soy, functional foods, biotechnology, and obesity / Brian Wansink.
- Author
- Wansink, Brian.
- Publication
- Urbana : University of Illinois Press, c2005.
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JBE 05-1206 | Offsite |
Details
- Description
- 206 p. : ill.; 24 cm.
- Series Statement
- The food series
- Subjects
- Bibliography (note)
- Includes bibliographical references (p. [197]-204) and index.
- Contents
- Nutrition knowledge that matters -- Classified World War II food secrets -- If it sounds good, it tastes good -- Profiling the perfect consumer -- Mental maps that lead to consumer insights -- Targeting nutritional gatekeepers -- The de-marketing of obesity -- Why five-a-day programs often fail -- Winning the biotechnology battle -- Managing consumer reactions to food crises -- Leveraging Food and Drug Administration health claims -- Health claims: when less equals more -- Introducing unfamiliar foods to unfamiliar lands -- Global best practices -- Conclusion: looking backward and speeding forward.
- Call Number
- JBE 05-1206
- ISBN
- 0252029429 (cloth : alk. paper)
- LCCN
- 2004002526
- OCLC
- 54366168
- Author
- Wansink, Brian.
- Title
- Marketing nutrition : soy, functional foods, biotechnology, and obesity / Brian Wansink.
- Imprint
- Urbana : University of Illinois Press, c2005.
- Series
- The food series
- Bibliography
- Includes bibliographical references (p. [197]-204) and index.
- Research Call Number
- JBE 05-1206