Research Catalog

Researching customer satisfaction & loyalty : how to find out what people really think

Title
Researching customer satisfaction & loyalty : how to find out what people really think / Paul Szwarc.
Author
Szwarc, Paul.
Publication
London ; Sterling, VA : Kogan Page, 2005.

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Additional Authors
Market Research Society.
Description
xiv, 258 p. : ill.; 24 cm.
Series Statement
Market research in practice series
Alternative Title
Researching customer satisfaction and loyalty
Subjects
Bibliography (note)
  • Includes bibliographical references (p. 247-251) and index.
Call Number
JBE 05-1435
ISBN
0749443367 (pbk.)
OCLC
  • 58999281
  • 58999281
Author
Szwarc, Paul.
Title
Researching customer satisfaction & loyalty : how to find out what people really think / Paul Szwarc.
Imprint
London ; Sterling, VA : Kogan Page, 2005.
Series
Market research in practice series
Bibliography
Includes bibliographical references (p. 247-251) and index.
Added Author
Market Research Society.
Research Call Number
JBE 05-1435
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