Research Catalog
Trading up : why consumers want new luxury goods--and how companies create them
- Title
- Trading up : why consumers want new luxury goods--and how companies create them / Michael J. Silverstein and Neil Fiske, with John Butman.
- Author
- Silverstein, Michael.
- Publication
- New York : Portfolio, 2005.
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JBE 06-590 | Offsite |
Details
- Additional Authors
- Description
- xviii, 300 p. : ill.; 24 cm.
- Subjects
- Note
- Includes index.
- Contents
- Preface / by Leslie Wexner -- Trading up to new luxury : an overview -- The spenders and their needs : sociodemographics, emotional drivers -- The creators and their goods : definitions, forces, practices -- Inside the new American home : retailers, appliance innovators -- Eating as an emotional experience : Panera, The Cheesecake Factory, Trader Joe's -- Awakening the American palate to wine : Kendall-Jackson -- The world is a sexy place : Victoria's Secret -- The old world in new luxury bottles : Belvedere, Boston Beer -- Demonstrably superior and pleasingly different : Callaway -- Only the best for members of the family : American Girl, pet food -- A cautionary tale of an old luxury brand : Cadillac -- The opportunity : growth areas, a work plan -- A call to action.
- Call Number
- JBE 06-590
- ISBN
- 1591840805
- LCCN
- 2004057392
- OCLC
- 56334011
- Author
- Silverstein, Michael.
- Title
- Trading up : why consumers want new luxury goods--and how companies create them / Michael J. Silverstein and Neil Fiske, with John Butman.
- Imprint
- New York : Portfolio, 2005.
- Edition
- Revised ed.
- Added Author
- Fiske, Neil.Butman, John.
- Research Call Number
- JBE 06-590