Research Catalog
One customer, divisible : linking customer insight to loyalty and advocacy behavior
- Title
- One customer, divisible : linking customer insight to loyalty and advocacy behavior / Michael W. Lowenstein.
- Author
- Lowenstein, Michael W., 1942-
- Publication
- Mason, Ohio : Texere/Thomson, c2005.
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JBE 06-309 | Offsite |
Details
- Description
- xxiii, 214 p. : ill.; 28 cm.
- Subjects
- Bibliography (note)
- Includes bibliographical references and index.
- Contents
- A few historical perspectives, basic ground rules, and -- Looks into the future never hurt anybody -- Is viral marketing an epidemic? if so, what's the cure? -- Simpler is often better: acquiring, managing and applying -- Divisible customer data -- Targeting messages and managing experiences, Part I What clicks with customers, and what doesn't -- Targeting messages and managing experiences, Part II Be mindful of the customer life cycle -- Targeting messages and managing experiences, Part III How committed and involved are your customers? -- Better find out fast! -- Best of the best new relationship and data tools -- The pivotal emerging data importance of customer clubs -- Loyalty programs, and communities -- How does, or will, customer service fit into the mix? -- Virtual and real return on relationship investment -- (not) back to the future.
- Call Number
- JBE 06-309
- ISBN
- 0324301294 (alk. paper)
- LCCN
- 2005012411
- OCLC
- vendor
- Author
- Lowenstein, Michael W., 1942-
- Title
- One customer, divisible : linking customer insight to loyalty and advocacy behavior / Michael W. Lowenstein.
- Imprint
- Mason, Ohio : Texere/Thomson, c2005.
- Bibliography
- Includes bibliographical references and index.
- Connect to:
- Research Call Number
- JBE 06-309