Research Catalog
A twenty-first century guide to Aldersonian marketing thought
- Title
- A twenty-first century guide to Aldersonian marketing thought / edited by Ben Wooliscroft, Robert D. Tamila, Stanley J. Shapiro.
- Publication
- New York, NY : Springer Science+Business Media, c2006.
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JBE 06-55 | Offsite |
Details
- Additional Authors
- Description
- xxii, 581 p. : ill.; 25 cm.
- Subjects
- Bibliography (note)
- Includes bibliographical references and index.
- Call Number
- JBE 06-55
- ISBN
- 0387261753 (hardbound)
- LCCN
- 2005296358
- OCLC
- 62297117
- Title
- A twenty-first century guide to Aldersonian marketing thought / edited by Ben Wooliscroft, Robert D. Tamila, Stanley J. Shapiro.
- Imprint
- New York, NY : Springer Science+Business Media, c2006.
- Bibliography
- Includes bibliographical references and index.
- Added Author
- Alderson, Wroe.Wooliscroft, Ben.Tamilia, Robert D., 1943-Shapiro, Stanley J.
- Research Call Number
- JBE 06-55