Research Catalog
Record label marketing
- Title
- Record label marketing / Thomas W. Hutchison, Amy Macy, Paul Allen.
- Author
- Hutchison, Thomas W.
- Publication
- Burlington, MA : Focal Press, c2006.
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Not available - Please for assistance. | Text | Request in advance | JMF 06-221 | Offsite |
Details
- Additional Authors
- Description
- xvi, 410 p. : ill. (some col.), maps, facsims.; 25 cm.
- Subject
- Bibliography (note)
- Includes bibliographical references and index.
- Contents
- Marketing concepts and definitions -- Markets, market segmentation and consumer behavior -- The U.S. industry numbers -- Record label operations -- The profit and loss statement -- SoundScan and the music business -- How radio works -- Charts, airplay and promotion -- Publicity of recorded music -- Advertising in the recording industry -- Distribution -- The music retail environment -- Grassroots marketing -- Internet marketing -- Music videos -- The international recording industry -- Tour support and promotional touring -- Special products and special markets -- Marketing research -- The recording industry of the future -- The marketing plan -- DeMand de world over.
- Call Number
- JMF 06-221
- ISBN
- 0240807871
- OCLC
- 64388755
- Author
- Hutchison, Thomas W.
- Title
- Record label marketing / Thomas W. Hutchison, Amy Macy, Paul Allen.
- Imprint
- Burlington, MA : Focal Press, c2006.
- Bibliography
- Includes bibliographical references and index.
- Added Author
- Macy, Amy.Allen, Paul.
- Research Call Number
- JMF 06-221