Research Catalog
Married to the brand : why consumers bond with some brands for life ; lessons from 60 years of research into the psychology of consumer relationships
- Title
- Married to the brand : why consumers bond with some brands for life ; lessons from 60 years of research into the psychology of consumer relationships / by William J. McEwen.
- Author
- McEwen, William J.
- Publication
- New York : Gallup, c2005.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JBE 06-774 | Offsite |
Details
- Description
- 135 p. : ill.; 24 cm.
- Subject
- Call Number
- JBE 06-774
- ISBN
- 1595620052 (hbk.)
- LCCN
- 2005924915
- OCLC
- 62250344
- Author
- McEwen, William J.
- Title
- Married to the brand : why consumers bond with some brands for life ; lessons from 60 years of research into the psychology of consumer relationships / by William J. McEwen.
- Imprint
- New York : Gallup, c2005.
- Edition
- 1st ed.
- Research Call Number
- JBE 06-774