Research Catalog
Does marketing need reform? : fresh perspectives on the future
- Title
- Does marketing need reform? : fresh perspectives on the future / Jagdish N. Sheth, Rajendra S. Sisodia, editors.
- Publication
- Armonk, N.Y. : M.E. Sharpe, c2006.
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JBF 06-311 | Offsite |
Details
- Additional Authors
- Description
- vii, 352 p. : ill.; 26 cm.
- Subject
- Marketing
- Bibliography (note)
- Includes bibliographical references and index.
- Call Number
- JBF 06-311
- ISBN
- 076561698X (cloth : alk. paper)
- LCCN
- 2005025003
- OCLC
- 61451581
- vendorOCM61451581
- Title
- Does marketing need reform? : fresh perspectives on the future / Jagdish N. Sheth, Rajendra S. Sisodia, editors.
- Imprint
- Armonk, N.Y. : M.E. Sharpe, c2006.
- Bibliography
- Includes bibliographical references and index.
- Connect to:
- Added Author
- Sheth, Jagdish N.Sisodia, Rajendra.
- Research Call Number
- JBF 06-311