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The ultimate question : driving good profits and true growth

Title
The ultimate question : driving good profits and true growth / Fred Reichheld.
Author
Reichheld, Frederick F.
Publication
Boston, Mass. : Harvard Business School Press, c2006.

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Details

Description
xi, 211 p. : ill.; 25 cm.
Subjects
Bibliography (note)
  • Includes bibliographical references (p. 197-198) and index.
Contents
Why the ultimate question works -- Bad profits, good profits, and the ultimate question -- The measure of success -- How the Net Promoter Score (NPS) can drive growth -- How to measure responses -- The enterprise story: measuring what matters -- Why satisfaction surveys fail -- The rule of measurement -- Becoming good enough to grow -- Design winning customer strategies -- Deliver: building an organization that creates promoters -- Develop a community of promoters: by listening -- One goal, one number.
Call Number
JBE 06-815
ISBN
1591397839
LCCN
  • 2005025733
  • 9781591397830
OCLC
61479545
Author
Reichheld, Frederick F.
Title
The ultimate question : driving good profits and true growth / Fred Reichheld.
Imprint
Boston, Mass. : Harvard Business School Press, c2006.
Bibliography
Includes bibliographical references (p. 197-198) and index.
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Table of contents
Other Standard Identifier
9781591397830
Research Call Number
JBE 06-815
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