Research Catalog
Flavor of the month : why smart people fall for fads
- Title
- Flavor of the month : why smart people fall for fads / Joel Best.
- Author
- Best, Joel.
- Publication
- Berkeley ; London : University of California Press, c2006.
- Supplementary Content
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JFD 06-5804 | Schwarzman Building - Main Reading Room 315 |
Details
- Description
- xi, 201 p. : ill.; 22 cm.
- Subjects
- Bibliography (note)
- Includes bibliographical references (p. 179-197) and index.
- Contents
- The illusion of diffusion -- Why we embrace novelties : conditions that foster institutional fads -- The fad cycle : emerging -- The fad cycle : surging -- The fad cycle : purging -- Fad dynamics -- Becoming fad-proof.
- Call Number
- JFD 06-5804
- ISBN
- 0520246268 (cloth : alk. paper)
- LCCN
- 2005022128
- 9780520246263
- OCLC
- 61229677
- Author
- Best, Joel.
- Title
- Flavor of the month : why smart people fall for fads / Joel Best.
- Imprint
- Berkeley ; London : University of California Press, c2006.
- Bibliography
- Includes bibliographical references (p. 179-197) and index.
- Connect to:
- Other Standard Identifier
- 9780520246263
- Research Call Number
- JFD 06-5804