Research Catalog

Tourism Marketing for cities and towns : using branding and events to attract tourism

Title: Tourism Marketing for cities and towns : using branding and events to attract tourism / Bonita M. Kolb.
Author: Kolb, Bonita M.
Publication: Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, c2006.
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Details

Description

xvi, 310 p.; 22 cm.

Subject

Bibliography (note)

Includes bibliographical references and index.

Contents

Tourism to cities and towns -- Marketing theory and the external environment -- Tourism product analysis -- Strategic analysis -- Segmenting and targeting potential tourists -- Tourist purchase behavior -- Tourism research -- Packaging the tourism product -- Branding tourism destinations -- Advertising and public relations -- Sales incentives, direct marketing, and website development -- Trade promotion, budgeting, and collaboration.

Call Number

JBE 06-1147

ISBN

075067945X (pbk. : alk. paper)

LCCN

2005022585

OCLC

61261227
vendor

Author

Kolb, Bonita M.

Title

Tourism Marketing for cities and towns : using branding and events to attract tourism / Bonita M. Kolb.

Imprint

Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, c2006.

Bibliography

Includes bibliographical references and index.

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Table of contents

Publisher description

Research Call Number

JBE 06-1147

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