Research Catalog

Title

Going dirty : the art of negative campaigning / David Mark.

Author

Mark, David, 1973-

Publication

Lanham [Md.] : Rowman & Littlefield Publishers, c2006.

Items in the Library & Off-site

Details

Description

x, 267 p.; 24 cm.

Subjects

• Negativism
• Political campaigns > United States > History
• Advertising, Political > United States > History

Bibliography (note)

• Includes bibliographical references (p. 243-248) and index.

Contents

Eye of the beholder : defining negative campaigning -- What good old days? : notable developments in negative campaigning from the late eighteenth century through the dawn of the cold war -- Going nuclear 1964 : the rise of television attack ads -- Dismissive politics : the governor against the actor -- "The truth shall rise again" : Brock versus Gore for U.S. Senate, 1970 -- Confrontation, bluster, and no compromise : the campaigns of Jesse Helms -- Dole-Gingrich : going negative early and often -- The politics of fear : negative campaigning in the post-9/11 world -- Opening the floodgates : campaign finance "reform" and the rise of negativity -- A double-edged sword : when negative campaigning backfires -- Hitting the mark : negative campaigning efforts that just plain worked -- It's in the mail : negative campaigning comes home -- Conclusion: The future of negative campaigning.

Call Number

ID 06-4073

ISBN

0742545008 (cloth : alk. paper)

LCCN

2005028278

OCLC

• 61731438
• vendorOCM61731438

Author

Mark, David, 1973-

Title

Going dirty : the art of negative campaigning / David Mark.

Imprint

Lanham [Md.] : Rowman & Littlefield Publishers, c2006.

Bibliography

Includes bibliographical references (p. 243-248) and index.

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Table of contents

Research Call Number

ID 06-4073