Research Catalog
Winning elections with political marketing
- Title
- Winning elections with political marketing / Philip John Davies, Bruce I. Newman, editors.
- Publication
- New York : Haworth Press, c2006.
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JFD 06-10254 | Schwarzman Building - Main Reading Room 315 |
Details
- Additional Authors
- Description
- xiii, 239 p. : ill.; 22 cm.
- Subjects
- Bibliography (note)
- Includes bibliographical references and index.
- Contents
- Introduction. Political marketing as elections approach in the United States and the United Kingdom / Philip John Davies, Bruce I. Newman -- Voter research and market positioning: triangulation and its implications for policy development / Robert M. Worcester, Paul R. Baines -- Mapping a market orientation: can we detect political marketing only through the lens of hindsight? / Darren G. Lilleker, Ralph Negrine -- Not as rich as you think: class, rhetoric, and candidate portrayal during national elections in the United States and the United Kingdom / Robert Busby -- Marketing parties in a candidate-centered polity: the Republican Party and George W. Bush / Peter N. Ubertaccio -- Grass roots lobbying: marketing politics and policy "beyond the Beltway" / Conor McGrath -- Political consulting and the market: who lobbies for the poor? / Gary Wasserman -- Political parties, their e-newsletters and subscribers: "one-night stand" or a "marriage made in heaven"? / Nigel Jackson -- First hurdles: the evolution of the pre-primary and primary stages of American presidential elections / Dennis W. Johnson -- Running clean in the American states: experience with public funding of elections / Carl W. Stenberg.
- Call Number
- JFD 06-10254
- ISBN
- 0789033690 (hard : alk. paper)
- 0789033704 (soft : alk. paper)
- LCCN
- 2006002180
- 9780789033697
- 9780789033703
- OCLC
- 63171141
- Title
- Winning elections with political marketing / Philip John Davies, Bruce I. Newman, editors.
- Imprint
- New York : Haworth Press, c2006.
- Bibliography
- Includes bibliographical references and index.
- Connect to:
- Added Author
- Davies, Philip, 1948-Newman, Bruce I.
- Other Standard Identifier
- 97807890336979780789033703
- Research Call Number
- JFD 06-10254