Research Catalog

Advertising works 14 : proving the effectiveness of marketing communications : cases from the IPA Effectiveness Awards 2005

Title: Advertising works 14 : proving the effectiveness of marketing communications : cases from the IPA Effectiveness Awards 2005 / edited and introduced by Les Binet.
Publication: Henley-on-Thames : World Advertising Research Center, 2006.

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2 Items

Item details
Status	Vol/Date	Format	Access	Call Number	Item Location
Request for On-site Use Request Scan How do I pick up this item and when will it be ready?	2005	Text	Request in advance	*WSC-4707 2005	Offsite
Request for On-site Use Request Scan How do I pick up this item and when will it be ready?		Text	Request in advance	JBF 06-247	Offsite

Holdings

Location

Schwarzman Building - Main Reading Room 315

Format

CD-ROM

Call Number

*WSC-4707

Library Has

2005.

Details

Additional Authors

Description

xxii, 344 p. : ill.; 26 cm.

Alternative Title

IPA Effectiveness Awards 2005

Subject

Note

"DVD of the 2005 IPA Effectiveness Awards winners produced by Xtreme Information Ltd., London"--T.p. verso.
Includes index.
Published in association with the IPA.

System Details (note)

DVD playable on all DVD players and most computer media players.

Call Number

JBF 06-247

ISBN

1841161837 (hbk.)

OCLC

62344705

Title

Advertising works 14 : proving the effectiveness of marketing communications : cases from the IPA Effectiveness Awards 2005 / edited and introduced by Les Binet.

Imprint

Henley-on-Thames : World Advertising Research Center, 2006.

System Details

DVD playable on all DVD players and most computer media players.

Added Author

Binet, Les.

World Advertising Research Centre.

Institute of Practitioners in Advertising.

Research Call Number

JBF 06-247

*WSC-4707

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