Research Catalog

Focus groups : theory and practice

Title
Focus groups : theory and practice / David W. Stewart, Prem N. Shamdasani, Dennis W. Rook.
Author
Stewart, David W.
Publication
Thousand Oaks : SAGE Publications, c2007.
Supplementary Content
Publisher description

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StatusFormatAccessCall NumberItem Location
TextUse in library JFD 06-12878Schwarzman Building - Main Reading Room 315

Details

Additional Authors
  • Shamdasani, Prem N.
  • Rook, Dennis W.
Description
xii, 188 p. : ill.; 22 cm.
Series Statement
Applied social research methods series ; v. 20
Subjects
Bibliography (note)
  • Includes bibliographical references (p. 167-176) and index.
Contents
Introduction: focus group history, history, theory and practice -- Focus groups and the research toolbox -- Group dynamics and focus group research -- Recruiting focus group participant and designing the interview guide -- The focus group moderator -- Conducting the focus group -- Analyzing focus group data -- Focus group research in action -- Other group research techniques -- Conclusion.
Call Number
JFD 06-12878
ISBN
  • 0761925821 (cloth : alk. paper)
  • 076192583X (pbk. : alk. paper)
LCCN
2006009180
OCLC
65165444
Author
Stewart, David W.
Title
Focus groups : theory and practice / David W. Stewart, Prem N. Shamdasani, Dennis W. Rook.
Imprint
Thousand Oaks : SAGE Publications, c2007.
Edition
2nd ed.
Series
Applied social research methods series ; v. 20
Bibliography
Includes bibliographical references (p. 167-176) and index.
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Table of contents
Publisher description
Added Author
Shamdasani, Prem N.
Rook, Dennis W.
Research Call Number
JFD 06-12878
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