Research Catalog
The affluent consumer : marketing and selling the luxury lifestyle
- Title
- The affluent consumer : marketing and selling the luxury lifestyle / Ronald D. Michman and Edward M. Mazze.
- Author
- Michman, Ronald D.
- Publication
- Westport, Conn. : Praeger Publishers, 2006.
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JBE 18-368 | Schwarzman Building - General Research Room 315 |
Details
- Additional Authors
- Mazze, Edward M.
- Description
- x, 194 p.; 25 cm.
- Subjects
- Bibliography (note)
- Includes bibliographical references (p. [175]-185) and index.
- Contents
- Wealth in America -- Bridging the gap -- When good is not good enough -- Changing economic dimensions -- The affluent all-American consumer -- Affluent groups and aspirations -- Segmenting the affluent market -- Upscale strategies are not a panacea -- Redefining affluent consumer lifestyles -- Myths, realities and predictions.
- Call Number
- JBE 18-368
- ISBN
- 0275992829
- LCCN
- 2006021766
- 9780275992828
- OCLC
- 70230734
- vendorOCM70230734
- Author
- Michman, Ronald D.
- Title
- The affluent consumer : marketing and selling the luxury lifestyle / Ronald D. Michman and Edward M. Mazze.
- Imprint
- Westport, Conn. : Praeger Publishers, 2006.
- Bibliography
- Includes bibliographical references (p. [175]-185) and index.
- Connect to:
- Added Author
- Mazze, Edward M.
- Other Standard Identifier
- 9780275992828
- Research Call Number
- JBE 18-368