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The race to 270 : the Electoral College and the campaign strategies of 2000 and 2004

Title
The race to 270 : the Electoral College and the campaign strategies of 2000 and 2004 / Daron R. Shaw.
Author
Shaw, Daron R., 1966-
Publication
Chicago : University of Chicago Press, 2006.
Supplementary Content
  • Contributor biographical information
  • Publisher description

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TextUse in library IBM 06-7175Schwarzman Building - Milstein Division Room 121

Details

Description
xii, 232 p. : ill.; 23 cm.
Alternative Title
Electoral College and the campaign strategies of 2000 and 2004
Subjects
Bibliography (note)
  • Includes bibliographical references (p. 213-222) and index.
Contents
Bridging the great divide -- What we know (and don't know) about presidential campaigns -- The truth about Electoral College strategies -- Allocating campaign resources across states and media markets -- Measuring the campaign's impact -- Learning from our mistakes -- Appendix 1: Television advertising by media markets, 2000 and 2004 -- Appendix 2: Candidate appearances by media markets, 2000 and 2004 -- Appendix 3: Media markets used in pooled time series analyses, 2000 and 2004.
Call Number
IBM 06-7175
ISBN
  • 0226751333 (cloth : alk. paper)
  • 0226751341 (pbk. : alk. paper)
  • 9780226751337 (cloth : alk. paper)
  • 9780226751344 (pbk. : alk. paper)
LCCN
  • 2006011428
  • 9780226751337
  • 9780226751344
OCLC
67345845
Author
Shaw, Daron R., 1966-
Title
The race to 270 : the Electoral College and the campaign strategies of 2000 and 2004 / Daron R. Shaw.
Imprint
Chicago : University of Chicago Press, 2006.
Bibliography
Includes bibliographical references (p. 213-222) and index.
Connect to:
Table of contents only
Contributor biographical information
Publisher description
Other Standard Identifier
9780226751337
9780226751344
Research Call Number
IBM 06-7175
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