Research Catalog

That's our new ad campaign-- ? : a handy guide for CEOs, presidents, ad managers, account executives, art directors, copywriters, students, and anybody else who wants to learn how to create better ads

Title: That's our new ad campaign-- ? : a handy guide for CEOs, presidents, ad managers, account executives, art directors, copywriters, students, and anybody else who wants to learn how to create better ads / Dick Wasserman.
Author: Wasserman, Dick.
Publication: Lexington, Mass. : Lexington Books, c1988.

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Details

Description

xv, 188 p. : ill., ports., facsims.; 25 cm.

Subject

Advertising campaigns > Evaluation

Bibliography (note)

Includes bibliographical references and index.

Call Number

JLE 88-1261

ISBN

0669169749 (alk. paper)

LCCN

87045776

OCLC

17954377
NYPG89-B8908

Author

Wasserman, Dick.

Title

That's our new ad campaign-- ? : a handy guide for CEOs, presidents, ad managers, account executives, art directors, copywriters, students, and anybody else who wants to learn how to create better ads / Dick Wasserman.

Imprint

Lexington, Mass. : Lexington Books, c1988.

Bibliography

Includes bibliographical references and index.

Research Call Number

JLE 88-1261

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