Research Catalog
Connecting with your customers.
- Title
- Connecting with your customers.
- Publication
- Boston, Mass. : Harvard Business School Press, c2006.
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JBD 07-162 | Schwarzman Building - General Research Room 315 |
Details
- Additional Authors
- Harvard Business School.
- Description
- vii, 178 p.; 22 cm.
- Series Statement
- The results-driven manager series
- Subjects
- Bibliography (note)
- Includes bibliographical references.
- Contents
- Understanding customers' needs -- Tuning in to your customers / Kristen B. Donahue -- Let the customer make the case / Gerald Bertsell and Denise Nitterhouse -- How Best Buy's executives learn from the front lines / Lauren Keller Johnson -- The fourfold path to figuring out what your customers really want / Jim Billington -- Identifying customer segments -- Tuning in to the voice of your customer / James Allen, Frederick F. Reichheld, and Barney Hamilton -- What's the cure for customer fatigue? / Kirsten D. Sandberg -- Do you really know what to do with your customer data? / Jean Ayers -- Survey your customers-electronically -- Communicating with customers -- Zeroing in on what customers really want / Douglas Smith -- Are you reaching your customers? / Richard Bierck -- Connecting with your customers -- Beyond the carrot and the stick: new alternatives for influencing customer behavior / Frances Frei -- Enhancing customer loyalty -- Do you know how much your customers are really worth to you? / Uta Werner -- Five questions about customer loyalty with Jill Griffin -- Five keys to keeping your best customers / Jim Billington -- A crash course in customer relationship management -- What customer-centric really means: seven key insights / David Stauffer.
- Call Number
- JBD 07-162
- ISBN
- 1422103234 (alk. paper)
- 9781422103234 (alk. paper)
- LCCN
- 2006007913
- OCLC
- 64624898
- Title
- Connecting with your customers.
- Imprint
- Boston, Mass. : Harvard Business School Press, c2006.
- Series
- The results-driven manager series
- Bibliography
- Includes bibliographical references.
- Connect to:
- Added Author
- Harvard Business School.
- Research Call Number
- JBD 07-162