Research Catalog

Studies in a simulated market

Title
Studies in a simulated market [by] Lee E. Preston and Norman R. Collins. With the assistance of Jan H. Guettler and David Hupp, and with a contribution by Austin C. Hoggatt.
Author
Preston, Lee E.
Publication
[Berkeley, Calif.] : Institute of Business and Economic Research, [1966]

Details

Additional Authors
  • Collins, Norman R.
  • University of California, Berkeley. Graduate School of Business Administration.
Description
ix, 180 p. illus.; 23 cm.
Series Statement
IBER Special publications
Subject
  • Marketing research
  • Simulation methods
Note
  • At head of title: Research program in marketing, Graduate School of Business Administration, University of California, Berkeley.
Bibliography (note)
  • Bibliography: p. 178-180.
Call Number
JBE 90-851
LCCN
65065437
OCLC
  • 635819
  • NYPG90-B70748
Author
Preston, Lee E.
Title
Studies in a simulated market [by] Lee E. Preston and Norman R. Collins. With the assistance of Jan H. Guettler and David Hupp, and with a contribution by Austin C. Hoggatt.
Imprint
[Berkeley, Calif.] : Institute of Business and Economic Research, [1966]
Series
IBER Special publications
Bibliography
Bibliography: p. 178-180.
Added Author
Collins, Norman R.
University of California, Berkeley. Graduate School of Business Administration.
Research Call Number
JBE 90-851
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