Research Catalog
Citizen marketers : when people are the message
- Title
- Citizen marketers : when people are the message / Ben McConnell and Jackie Huba.
- Author
- McConnell, Ben.
- Publication
- Chicago, IL : Kaplan Pub., c2007.
- Supplementary Content
Available Online
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JBE 07-412 | Schwarzman Building - General Research Room 315 |
Details
- Additional Authors
- Huba, Jackie.
- Description
- xiv, 223 p.; 24 cm.
- Subjects
- Bibliography (note)
- Includes bibliographical references (p. 213-215) and index.
- Contents
- Introduction -- Filters, fanatics, facilitators, and firecrackers -- The 1 percenters -- The democratization of everything -- Everyone is a publisher; everyone is a broadcaster -- Hobbies and altruism -- The power of one -- How to democratize your business -- Conclusion -- Acknowledgments -- Endnotes -- Bibliography -- Index.
- Call Number
- JBE 07-412
- ISBN
- 9781419596063
- 1419596063
- LCCN
- 2006030817
- OCLC
- 71800526
- Author
- McConnell, Ben.
- Title
- Citizen marketers : when people are the message / Ben McConnell and Jackie Huba.
- Imprint
- Chicago, IL : Kaplan Pub., c2007.
- Bibliography
- Includes bibliographical references (p. 213-215) and index.
- Connect to:
- Added Author
- Huba, Jackie.
- Research Call Number
- JBE 07-412