Research Catalog
Branding governance : a participatory approach to the brand building process
- Title
- Branding governance : a participatory approach to the brand building process / Nicholas Ind and Rune Bjerke.
- Author
- Ind, Nicholas.
- Publication
- Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2007.
Available Online
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Book/Text | Use in library | JBE 07-1033 | Schwarzman Building - General Research Room 315 |
Details
- Additional Authors
- Bjerke, Rune.
- Description
- xii, 276 p. : ill.; 24 cm.
- Subjects
- Bibliography (note)
- Includes bibliographical references (p. [245]-263) and index.
- Call Number
- JBE 07-1033
- ISBN
- 9780470030752 (cloth)
- 0470030755 (cloth)
- LCCN
- 2007004231
- OCLC
- 81252786
- vendorOCM81252786
- Author
- Ind, Nicholas.
- Title
- Branding governance : a participatory approach to the brand building process / Nicholas Ind and Rune Bjerke.
- Imprint
- Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2007.
- Bibliography
- Includes bibliographical references (p. [245]-263) and index.
- Connect to:
- Added Author
- Bjerke, Rune.
- Research Call Number
- JBE 07-1033