Research Catalog

Branding governance : a participatory approach to the brand building process

Title
Branding governance : a participatory approach to the brand building process / Nicholas Ind and Rune Bjerke.
Author
Ind, Nicholas.
Publication
Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2007.

Available Online

Table of contents only

Items in the Library & Off-site

Filter by

1 Item

StatusFormatAccessCall NumberItem Location
Book/TextUse in library JBE 07-1033Schwarzman Building - General Research Room 315

Details

Additional Authors
Bjerke, Rune.
Description
xii, 276 p. : ill.; 24 cm.
Subjects
Bibliography (note)
  • Includes bibliographical references (p. [245]-263) and index.
Call Number
JBE 07-1033
ISBN
  • 9780470030752 (cloth)
  • 0470030755 (cloth)
LCCN
2007004231
OCLC
  • 81252786
  • vendorOCM81252786
Author
Ind, Nicholas.
Title
Branding governance : a participatory approach to the brand building process / Nicholas Ind and Rune Bjerke.
Imprint
Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2007.
Bibliography
Includes bibliographical references (p. [245]-263) and index.
Connect to:
Table of contents only
Added Author
Bjerke, Rune.
Research Call Number
JBE 07-1033
View in Legacy Catalog