Research Catalog

Catalyst code : the strategies behind the world's most dynamic companies

Title
Catalyst code : the strategies behind the world's most dynamic companies / David S. Evans and Richard Schmalensee.
Author
Evans, David S. (David Sparks), 1954-
Publication
Boston, Mass. : Harvard Business School Press, c2007.

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TextUse in library JBE 07-1058Schwarzman Building - General Research Room 315

Details

Additional Authors
Schmalensee, Richard.
Description
xi, 228 p. : ill.; 25 cm.
Subjects
Bibliography (note)
  • Includes bibliographical references (p. 207-216) and index.
Contents
What is a catalyst? -- Build a catalyst strategy -- Identify the catalyst community -- Establish a pricing structure -- Design the catalyst for success -- Focus on profitability -- Compete strategically with other catalysts -- Experiment and evolve -- Cracking the catalyst code.
Call Number
JBE 07-1058
ISBN
  • 9781422101995 (hardcover : alk. paper)
  • 1422101991 (hardcover : alk. paper)
LCCN
2006034707
OCLC
76073300
Author
Evans, David S. (David Sparks), 1954-
Title
Catalyst code : the strategies behind the world's most dynamic companies / David S. Evans and Richard Schmalensee.
Imprint
Boston, Mass. : Harvard Business School Press, c2007.
Bibliography
Includes bibliographical references (p. 207-216) and index.
Connect to:
Table of contents only
Added Author
Schmalensee, Richard.
Research Call Number
JBE 07-1058
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