Research Catalog
The evolutionary bases of consumption
- Title
- The evolutionary bases of consumption / Gad Saad.
- Author
- Saad, Gad.
- Publication
- Mahwah, N.J. : Lawrence Erlbaum Associates, 2007.
- Supplementary Content
Available Online
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JFE 07-5516 | Schwarzman Building - Main Reading Room 315 |
Details
- Description
- xx, 339 p.; 24 cm.
- Series Statement
- Marketing and consumer psychology series
- Subjects
- Bibliography (note)
- Includes bibliographical references (p. 277-316) and indexes.
- Contents
- What is evolutionary psychology? -- Consumer research domain-general & proximate-level theorizing -- Consumption & Darwinian modules -- Advertising content and media effects- mirrors of human nature -- Darwinian roots of cultural products -- Darwinian roots of "darkside" consumption -- Benefits of Darwinizing consumer research.
- Call Number
- JFE 07-5516
- ISBN
- 0805851496 (cloth : alk. paper)
- 9780805851496 (cloth : alk. paper)
- 080585150X (pbk. : alk. paper)
- 9780805851502 (pbk. : alk. paper)
- LCCN
- 2006030454
- OCLC
- 71581678
- Author
- Saad, Gad.
- Title
- The evolutionary bases of consumption / Gad Saad.
- Imprint
- Mahwah, N.J. : Lawrence Erlbaum Associates, 2007.
- Series
- Marketing and consumer psychology series
- Bibliography
- Includes bibliographical references (p. 277-316) and indexes.
- Connect to:
- Research Call Number
- JFE 07-5516