Research Catalog

Boeing versus Airbus : the inside story of the greatest international competition in business

Title

Boeing versus Airbus : the inside story of the greatest international competition in business / John Newhouse.

Author

Newhouse, John.

Publication

New York : A.A. Knopf, c2007.

Supplementary Content

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Status	Format	Access	Call Number	Item Location
Request for On-site Use Request Scan Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.	Text	Use in library	JBE 07-1330	Schwarzman Building - General Research Room 315

Details

Description

xiii, 254 p.; 25 cm.

Summary

"Chronicles the high-stakes rivalry between the world's two largest aircraft manufacturers--companies that will bet the house on a single airplane. Long one of America's most successful corporations--and its biggest exporter--Boeing struggled to maintain 50% of the market share for commercial aircraft after being overtaken by European upstart Airbus in the late 1990s. But Airbus did not remain on top for long--by 2006, the company suffered from mismanagement and had adopted the kind of complacent, risk-averse culture that had once characterized its competitor. Incorporating interviews conducted throughout the industry, Newhouse takes us inside these two firms to help us understand their struggle for supremacy in a business based as much on instinct as on economics. He also explores the problems that now face both companies: potential competition from China and Japan, the challenge of serving Asian markets, and the need to undo years of mismanagement.--From publisher description."--From source other than the Library of Congress

Alternative Title

Boeing vs. Airbus

Subjects

Bibliography (note)

Includes bibliographical references (p. 229-240) and index.

Contents

Being number one -- Trading places -- Folly and hypocrisy -- Market share, the airlines' enemy -- Playing the game -- Meltdown and merger -- The very large airplane -- A challenge from Asia -- Muddling through, more or less.

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