Research Catalog

Golden arches east : McDonald's in East Asia

Title
Golden arches east : McDonald's in East Asia / edited by James L. Watson.
Publication
Stanford, Calif. : Stanford University Press, 2006.
Supplementary Content
  • Contributor biographical information
  • Publisher description

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TextUse in library JBD 07-481Schwarzman Building - General Research Room 315
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Additional Authors
Watson, James L.
Description
xvi, 256 p.; 23 cm.
Subject
  • McDonald's Corporation
  • Fast food restaurants > Social aspects > East Asia
  • Globalization > East Asia
  • East Asia > Social life and customs
Bibliography (note)
  • Includes bibliographical references (p. [239]-246) and index.
Contents
Introduction : transnationalism, localization, and fast foods in East Asia / James L. Watson -- McDonald's in Beijing : the localization of Americana / Yunxiang Yan -- McDonald's in Hong Kong : consumerism, dietary change, and the rise of a children's culture / James L. Watson -- McDonald's in Taipei : hamburgers, betel nuts, and national identity / David Y. H. Wu -- McDonald's in Seoul : food choices, identity, and nationalism / Sangmee Bak -- McDonald's in Japan : changing manners and etiquette / Emiko Ohnuki-Tierney -- Update : McDonald's as political target : globalization and anti-globalization in the twenty-first century / James L. Watson.
Call Number
JBD 07-481
ISBN
  • 0804749884 (hdbk. : alk. paper)
  • 0804749892 (pbk. : alk. paper)
  • 9780804749886
  • 9780804749893
LCCN
2006001449
OCLC
63108443
Title
Golden arches east : McDonald's in East Asia / edited by James L. Watson.
Imprint
Stanford, Calif. : Stanford University Press, 2006.
Edition
2nd ed.
Bibliography
Includes bibliographical references (p. [239]-246) and index.
Connect to:
Table of contents only
Contributor biographical information
Publisher description
Added Author
Watson, James L.
Research Call Number
JBD 07-481
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