Research Catalog
Entertainment marketing & communication : selling branded performance, people, and places
- Title
- Entertainment marketing & communication : selling branded performance, people, and places / Shay Sayre.
- Author
- Sayre, Shay.
- Publication
- Upper Saddle River, N.J. : Pearson Prentice Hall, c2008.
Available Online
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Performing Arts Research Collections to submit a request in person. | Text | Use in library | MWET 07-6259 | Performing Arts Research Collections - Theatre |
Details
- Description
- xxii, 489 p. : ill.; 24 cm.
- Alternative Title
- Entertainment marketing and communication
- Subjects
- Communication in marketing > United States
- Recreation > United States > Marketing
- Performing arts > United States > Marketing
- Leisure industry > United States > Marketing
- Consumer behavior > United States
- Tourism > United States > Marketing
- Amusements > United States > Marketing
- Entertainment events > United States > Marketing
- Bibliography (note)
- Includes bibliographical references and index.
- Call Number
- MWET 07-6259
- ISBN
- 0131986228 (13: 978-0-13-198622-0)
- 9780131986220 (13: 978-0-13-198622-0)
- LCCN
- 2007024980
- OCLC
- 145431687
- Author
- Sayre, Shay.
- Title
- Entertainment marketing & communication : selling branded performance, people, and places / Shay Sayre.
- Imprint
- Upper Saddle River, N.J. : Pearson Prentice Hall, c2008.
- Bibliography
- Includes bibliographical references and index.
- Connect to:
- Research Call Number
- MWET 07-6259