Research Catalog
Leadership brand : developing customer-focused leaders to drive performance and build lasting value
- Title
- Leadership brand : developing customer-focused leaders to drive performance and build lasting value / Dave Ulrich, Norm Smallwood.
- Author
- Ulrich, David, 1953-
- Publication
- Boston, Mass. : Harvard Business School Press, c2007.
Available Online
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JBE 08-75 | Schwarzman Building - General Research Room 315 |
Details
- Additional Authors
- Smallwood, W. Norman.
- Description
- xiv, 270 p.; 24 cm.
- Subject
- Bibliography (note)
- Includes bibliographical references (p. 241-247) and index.
- Contents
- Branding leadership -- The case for building a leadership brand -- Creating a leadership brand statement -- Assessing leaders against the brand -- Investing in leadership brand -- Measuring return on leadership brand -- Building awareness for leadership brand -- Preserving leadership brand -- Implications for personal brand.
- Call Number
- JBE 08-75
- ISBN
- 9781422110300 (hardcover : alk. paper)
- 1422110303
- LCCN
- 2007009122
- OCLC
- 85833326
- Author
- Ulrich, David, 1953-
- Title
- Leadership brand : developing customer-focused leaders to drive performance and build lasting value / Dave Ulrich, Norm Smallwood.
- Imprint
- Boston, Mass. : Harvard Business School Press, c2007.
- Bibliography
- Includes bibliographical references (p. 241-247) and index.
- Connect to:
- Added Author
- Smallwood, W. Norman.
- Research Call Number
- JBE 08-75