Research Catalog

Database marketing : analyzing and managing customers

Title
Database marketing : analyzing and managing customers / Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin.
Author
Blattberg, Robert C., 1942-
Publication
New York : Springer, 2008.

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StatusFormatAccessCall NumberItem Location
TextUse in library JBE 08-334Schwarzman Building - General Research Room 315

Details

Additional Authors
  • Kim, Pyŏng-do, 1958-
  • Neslin, Scott A., 1952-
Description
xxiv, 871 p. : ill.; 25 cm.
Series Statement
International series in quantitative marketing ; 18
Subjects
Bibliography (note)
  • Includes bibliographical references (p. 801-845) and index.
Call Number
JBE 08-334
ISBN
  • 9780387725789 (hbk. : alk. paper)
  • 0387725784 (hbk. : alk. paper)
LCCN
2007936366
OCLC
212409900
Author
Blattberg, Robert C., 1942-
Title
Database marketing : analyzing and managing customers / Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin.
Imprint
New York : Springer, 2008.
Series
International series in quantitative marketing ; 18
Bibliography
Includes bibliographical references (p. 801-845) and index.
Added Author
Kim, Pyŏng-do, 1958-
Neslin, Scott A., 1952-
Research Call Number
JBE 08-334
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