Research Catalog
Database marketing : analyzing and managing customers
- Title
- Database marketing : analyzing and managing customers / Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin.
- Author
- Blattberg, Robert C., 1942-
- Publication
- New York : Springer, 2008.
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1 Item
Status | Format | Access | Call Number | Item Location |
---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JBE 08-334 | Schwarzman Building - General Research Room 315 |
Details
- Additional Authors
- Description
- xxiv, 871 p. : ill.; 25 cm.
- Series Statement
- International series in quantitative marketing ; 18
- Subjects
- Bibliography (note)
- Includes bibliographical references (p. 801-845) and index.
- Call Number
- JBE 08-334
- ISBN
- 9780387725789 (hbk. : alk. paper)
- 0387725784 (hbk. : alk. paper)
- LCCN
- 2007936366
- OCLC
- 212409900
- Author
- Blattberg, Robert C., 1942-
- Title
- Database marketing : analyzing and managing customers / Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin.
- Imprint
- New York : Springer, 2008.
- Series
- International series in quantitative marketing ; 18
- Bibliography
- Includes bibliographical references (p. 801-845) and index.
- Added Author
- Kim, Pyŏng-do, 1958-Neslin, Scott A., 1952-
- Research Call Number
- JBE 08-334