Research Catalog
Hispanic marketing : a cultural perspective
- Title
- Hispanic marketing : a cultural perspective / Felipe Korzenny, Betty Ann Korzenny.
- Author
- Korzenny, Felipe.
- Publication
- Burlington, MA : Elsevier/Butterworth-Heinemann, c2005.
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JBE 08-561 | Schwarzman Building - General Research Room 315 |
Details
- Additional Authors
- Korzenny, Betty Ann, 1933-
- Description
- xxiv, 328 p. : col. ill.; 23 cm.
- Subject
- Bibliography (note)
- Includes bibliographical references and index.
- Call Number
- JBE 08-561
- ISBN
- 0750679034 (pbk. : alk. paper)
- 9780750679039 (pbk. : alk. paper)
- LCCN
- 2005008903
- OCLC
- 58790992
- Author
- Korzenny, Felipe.
- Title
- Hispanic marketing : a cultural perspective / Felipe Korzenny, Betty Ann Korzenny.
- Imprint
- Burlington, MA : Elsevier/Butterworth-Heinemann, c2005.
- Bibliography
- Includes bibliographical references and index.
- Connect to:
- Added Author
- Korzenny, Betty Ann, 1933-
- Research Call Number
- JBE 08-561