Research Catalog

Starbucked : a double tall tale of caffeine, commerce, and culture

Title
Starbucked : a double tall tale of caffeine, commerce, and culture / Taylor Clark.
Author
Clark, Taylor, 1979-
Publication
New York : Little, Brown, 2007.
Supplementary Content
  • Publisher description
  • Contributor biographical information

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Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

TextUse in library JFE 08-2886Schwarzman Building - Main Reading Room 315

Details

Description
297 p.; 25 cm.
Summary
The first book to explore the rise of the Starbucks Corporation--and the caffeine-crazy culture that fueled its success--combines investigative heft with witty cultural observation in telling the story of how the coffeehouse movement changed our everyday lives, from our evolving neighborhoods and workplaces to the ways we shop, socialize, and self-medicate. Journalist Clark provides an objective, meticulously reported look at the volatile issues like gentrification and fair trade that distress activists and coffee zealots alike. Through a cast of characters that includes coffee-wild hippies, business sharks, slackers and Hollywood trendsetters, Clark explores how America transformed into a nation of coffee gourmets in only a few years, how Starbucks manipulates psyches and social habits to snare loyal customers, and why many of the things we think we know about the coffee commodity chain are false.--From publisher description.
Subject
  • Starbucks Coffee Company
  • Coffee industry > History
  • Coffee > Social aspects
  • Coffee shops > Social aspects
  • Corporate culture > Case studies
  • International business enterprises > United States > Case studies
Bibliography (note)
  • Includes bibliographical references (p. 275-289) and index.
Contents
Introduction: The experiment -- The rise of the mermaid. Life before lattes ; A caffeinated craze ; The siren's song ; Leviathan -- Getting steamed. Storm brewing ; A fair trade? ; What's in your cup ; Green-apron army ; The Seattle colonies -- Epilogue: The last drop.
Call Number
JFE 08-2886
ISBN
  • 9780316013482
  • 031601348X
LCCN
2007013074
OCLC
122291711
Author
Clark, Taylor, 1979-
Title
Starbucked : a double tall tale of caffeine, commerce, and culture / Taylor Clark.
Imprint
New York : Little, Brown, 2007.
Edition
1st ed.
Bibliography
Includes bibliographical references (p. 275-289) and index.
Connect to:
Table of contents only
Publisher description
Contributor biographical information
Research Call Number
JFE 08-2886
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