Research Catalog

The power of business en Español : 7 fundamental keys to unlocking the potential of the Spanish-language Hispanic market

Title
The power of business en Español : 7 fundamental keys to unlocking the potential of the Spanish-language Hispanic market / José Cancela.
Author
Cancela, José.
Publication
New York : Rayo, c2007.

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StatusFormatAccessCall NumberItem Location
TextUse in library JBD 17-188Schwarzman Building - General Research Room 315

Details

Description
xx, 199 p.; 22 cm.
Subject
  • Hispanic American consumers
  • Consumer behavior > United States
  • Target marketing > United States
Bibliography (note)
  • Includes bibliographical references (p. [175]-199).
Call Number
JBD 17-188
ISBN
  • 9780061234996 (alk. paper)
  • 0061234990 (alk. paper)
LCCN
2006048843
OCLC
76836224
Author
Cancela, José.
Title
The power of business en Español : 7 fundamental keys to unlocking the potential of the Spanish-language Hispanic market / José Cancela.
Imprint
New York : Rayo, c2007.
Edition
1st ed.
Bibliography
Includes bibliographical references (p. [175]-199).
Research Call Number
JBD 17-188
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