Research Catalog

Manage the media : (don't let the media manage you)

Title
Manage the media : (don't let the media manage you) / William J. Holstein.
Author
Holstein, William J.
Publication
Boston, Mass. : Harvard Business Press, c2008.

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Details

Description
103 p.; 19 cm.
Series Statement
Memo to the CEO
Subject
  • Industrial publicity > United States
  • Mass media and business > United States
  • Issues management > United States
  • Corporations > Investor relations > United States
  • Corporate image > United States
Bibliography (note)
  • Includes bibliographical references (p. 101).
Contents
How not to manage relations with the media -- What went wrong -- Incorporate communications into corporate strategy -- Go on the offensive and shape the message -- Prevent the emergence of broad coalitions -- Embrace the new media -- Conclusion: creating organizations that communicate.
Call Number
JBC 08-129
ISBN
  • 9781422121481
  • 1422121488
LCCN
2007038584
OCLC
172980075
Author
Holstein, William J.
Title
Manage the media : (don't let the media manage you) / William J. Holstein.
Imprint
Boston, Mass. : Harvard Business Press, c2008.
Series
Memo to the CEO
Bibliography
Includes bibliographical references (p. 101).
Connect to:
Table of contents only
Research Call Number
JBC 08-129
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