Research Catalog
Branding : a practical guide to planning your strategy
- Title
- Branding : a practical guide to planning your strategy / Geoffrey Randall.
- Author
- Randall, Geoffrey.
- Publication
- London : Kogan Page, 2000
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JBE 08-1025 | Schwarzman Building - General Research Room 315 |
Details
- Description
- vii, 184 p. : ill.; 24 cm.
- Series Statement
- Marketing in action series
- Subject
- Note
- Previous ed.: 1997.
- Published in association with Marketing magazine.
- Bibliography (note)
- Includes bibliographical references and index.
- Call Number
- JBE 08-1025
- ISBN
- 0749432810
- 9780749432812
- OCLC
- 46332294
- Author
- Randall, Geoffrey.
- Title
- Branding : a practical guide to planning your strategy / Geoffrey Randall.
- Imprint
- London : Kogan Page, 2000 (2001 [printing])
- Edition
- 2nd ed.
- Series
- Marketing in action series
- Bibliography
- Includes bibliographical references and index.
- Research Call Number
- JBE 08-1025