Research Catalog

Wrestling with Starbucks : conscience, capital, cappuccino

Title
Wrestling with Starbucks : conscience, capital, cappuccino / Kim Fellner.
Author
Fellner, Kim, 1948-
Publication
New Brunswick, N.J. : Rutgers University Press, c2008.

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StatusFormatAccessCall NumberItem Location
TextUse in library JBE 08-1968Schwarzman Building - General Research Room 315

Details

Description
vii, 283 p.; 24 cm.
Subject
  • Starbucks Coffee Company
  • Coffee industry > United States
  • Coffee > United States > Marketing
  • Corporate culture > United States
Bibliography (note)
  • Includes bibliographical references (p. 249-266) and index.
Contents
The empire strikes gold -- Running the 10-K -- Banking on the bean -- Go sell it on the mountain -- Moving up on Eighth Street -- The cross-dressing of coffee-counter culture -- When worker met partner -- At the global crossroads -- The view from headquarters -- Capitalism is like fire -- Goodness as battleground -- Bread, roses, coffee.
Call Number
JBE 08-1968
ISBN
  • 9780813543208 (hardcover : alk. paper)
  • 0813543207 (hardcover : alk. paper)
LCCN
2007039075
OCLC
173502705
Author
Fellner, Kim, 1948-
Title
Wrestling with Starbucks : conscience, capital, cappuccino / Kim Fellner.
Imprint
New Brunswick, N.J. : Rutgers University Press, c2008.
Bibliography
Includes bibliographical references (p. 249-266) and index.
Research Call Number
JBE 08-1968
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