Research Catalog
Marketing : creating value for customers
- Title
- Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter.
- Author
- Churchill, Gilbert A.
- Publication
- Burr Ridge, Ill. : Irwin, c1995.
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JBF 08-989 | Schwarzman Building - General Research Room 315 |
Details
- Additional Authors
- Peter, J. Paul.
- Description
- xxxii, 703 p. : col. ill., col. maps; 27 cm.
- Subject
- Marketing
- Bibliography (note)
- Includes bibliographical references (p. 655-674) and indexes.
- Call Number
- JBF 08-989
- ISBN
- 0256173672
- 9780256173673
- OCLC
- 34158987
- Author
- Churchill, Gilbert A.
- Title
- Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter.
- Imprint
- Burr Ridge, Ill. : Irwin, c1995.
- Edition
- Annotated instructor's ed.
- Bibliography
- Includes bibliographical references (p. 655-674) and indexes.
- Added Author
- Peter, J. Paul.
- Research Call Number
- JBF 08-989