Research Catalog

The end of globalization : why global strategy is a myth & how to profit from the realities of regional markets

Title
The end of globalization : why global strategy is a myth & how to profit from the realities of regional markets / Alan Rugman.
Author
Rugman, Alan M.
Publication
New York : AMACOM, c2001.

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StatusFormatAccessCall NumberItem Location
TextUse in library JBE 11-547Schwarzman Building - General Research Room 315

Details

Description
xvi, 237 p.; 24 cm.
Subjects
Note
  • The North American ed. has a new pref. and updated data.
Bibliography (note)
  • Includes bibliographical references (p. [220]-226) and index.
Call Number
JBE 11-547
ISBN
0814406386
LCCN
00052585
OCLC
45276582
Author
Rugman, Alan M.
Title
The end of globalization : why global strategy is a myth & how to profit from the realities of regional markets / Alan Rugman.
Imprint
New York : AMACOM, c2001.
Bibliography
Includes bibliographical references (p. [220]-226) and index.
Research Call Number
JBE 11-547
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