Research Catalog
Marketing management : analysis, planning, implementation, and control
- Title
- Marketing management : analysis, planning, implementation, and control / Philip Kotler.
- Author
- Kotler, Philip.
- Publication
- Upper Saddle River, NJ : Prentice Hall, c1997.
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JBF 10-199 | Schwarzman Building - General Research Room 315 |
Details
- Description
- 1 v. (various pagings) : ill. (chiefly col.), maps; 27 cm.
- Series Statement
- Prentice-Hall international series in marketing
- Subject
- Bibliography (note)
- Includes bibliographical references and indexes.
- Call Number
- JBF 10-199
- ISBN
- 0132435101
- 9780132435109
- LCCN
- 96001649
- OCLC
- 34243516
- Author
- Kotler, Philip.
- Title
- Marketing management : analysis, planning, implementation, and control / Philip Kotler.
- Imprint
- Upper Saddle River, NJ : Prentice Hall, c1997.
- Edition
- 9th ed.
- Series
- Prentice-Hall international series in marketing
- Bibliography
- Includes bibliographical references and indexes.
- Research Call Number
- JBF 10-199