Research Catalog

Living the brand : how to transform every member of your organization into a brand champion ; in association with Marketing

Title
Living the brand : how to transform every member of your organization into a brand champion ; in association with Marketing / Nicholas Ind.
Author
Ind, Nicholas.
Publication
London ; Sterling, VA : Kogan Page, c2004.

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StatusFormatAccessCall NumberItem Location
TextUse in library JBE 10-1443Schwarzman Building - General Research Room 315

Details

Description
iii, 219 p. : ill.; 24 cm.
Uniform Title
Marketing (London, England)
Subject
  • Brand name products
  • Business names
  • Management > Employee participation
  • Corporate image
Bibliography (note)
  • Includes bibliographical references and index.
Call Number
JBE 10-1443
ISBN
0749441291
LCCN
2003019652
OCLC
53000202
Author
Ind, Nicholas.
Title
Living the brand : how to transform every member of your organization into a brand champion ; in association with Marketing / Nicholas Ind.
Imprint
London ; Sterling, VA : Kogan Page, c2004.
Edition
2nd ed.
Bibliography
Includes bibliographical references and index.
Added Title
Marketing (London, England)
Research Call Number
JBE 10-1443
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