Research Catalog
Made to stick : why some ideas survive and others die
- Title
- Made to stick : why some ideas survive and others die / Chip Heath & Dan Heath.
- Author
- Heath, Chip.
- Publication
- New York : Random House, 2007.
- Supplementary Content
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Book/Text | Use in library | JBD 17-204 | Schwarzman Building - General Research Room 315 |
Details
- Additional Authors
- Heath, Dan, 1973-
- Description
- 291 p.; 22 cm.
- Summary
- Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description.
- Subjects
- Bibliography (note)
- Includes bibliographical references (p. [259]-276) and index.
- Call Number
- JBD 17-204
- ISBN
- 1400064287 (hardcover)
- 9781400064281 (hardcover)
- LCCN
- 2006046467
- 9781400064281
- OCLC
- 68786839
- Author
- Heath, Chip.
- Title
- Made to stick : why some ideas survive and others die / Chip Heath & Dan Heath.
- Imprint
- New York : Random House, 2007.
- Edition
- 1st ed.
- Bibliography
- Includes bibliographical references (p. [259]-276) and index.
- Connect to:
- Added Author
- Heath, Dan, 1973-
- Other Standard Identifier
- 9781400064281
- Research Call Number
- JBD 17-204