Research Catalog

Title

The Image makers [videorecording] / Corporation for Entertainment and Learning.

Publication

Alexandria, VA : PBS Video with the MacArthur Foundation, 1984.

Items in the Library & Off-site

Details

Additional Authors

Grubin, David.

Description

1 videocassette (60 min.) : sd., col.; 1/2 in.

Summary

The growth of mass communication provided a new understanding of ways to manipulate images and influence popular opinion, giving birth to the idea of public relations. Bill Moyers discusses the public relations campaign designed to improve the image of John D. Rockefeller, launched by Ivy Lee in 1914. He talks with Edward Bernays, the man who coined the term "public relations" and immortalized Thomas Edison, about the science of "the engineering of consent." Practitioners of public relations claim they are page ising their democratic rights to inform and persuade. Moyers points out that this powerful tool must be carefully scrutinized since truth can be disguised on many levels.

Series Statement

(A Walk through the 20th century with Bill Moyers)

Uniform Title

Walk through the 20th century with Bill Moyers (Television program)

Subjects

• Advertising
• Public relations

Credits (note)

• Producers, David Grubin, Ronald Blumer; director, David Grubin; correspondent, Bill Moyers.

Title

The Image makers [videorecording] / Corporation for Entertainment and Learning.

Imprint

Alexandria, VA : PBS Video with the MacArthur Foundation, 1984.

Series

(A Walk through the 20th century with Bill Moyers)

Credits

Producers, David Grubin, Ronald Blumer; director, David Grubin; correspondent, Bill Moyers.

Connect to:

Request Access to Reserve Film and Video Collection Special Collections material

Added Author

Grubin, David.

Added Title

Walk through the 20th century with Bill Moyers (Television program)

Branch Call Number

VTH 906 I