Research Catalog

The business of brands

Title
The business of brands / by Jon Miller & David Muir.
Author
Miller, Jon, 1971-
Publication
Chichester, UK ; Hoboken, N.J. : Wiley, c2004.

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StatusFormatAccessCall NumberItem Location
TextUse in library JBE 16-516Schwarzman Building - General Research Room 315

Details

Additional Authors
Muir, David, 1971-
Description
xvi, 270 p. : ill.; 24 cm.
Subjects
Bibliography (note)
  • Includes bibliographical references and index.
Call Number
JBE 16-516
ISBN
0470862599 (hbk. : alk. paper)
LCCN
2004053025
OCLC
55665246
Author
Miller, Jon, 1971-
Title
The business of brands / by Jon Miller & David Muir.
Imprint
Chichester, UK ; Hoboken, N.J. : Wiley, c2004.
Bibliography
Includes bibliographical references and index.
Added Author
Muir, David, 1971-
Research Call Number
JBE 16-516
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