Research Catalog

Market-driven management : how to define, develop, and deliver customer value

Title
Market-driven management : how to define, develop, and deliver customer value / Frederick E. Webster, Jr.
Author
Webster, Frederick E.
Publication
New York : Wiley, c2002.

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StatusFormatAccessCall NumberItem Location
TextUse in library JBD 10-541Schwarzman Building - General Research Room 315

Details

Description
xiii, 320 p. : ill.; 23 cm.
Subject
  • Marketing > Management
  • Consumer satisfaction
Bibliography (note)
  • Includes bibliographical references and index.
Call Number
JBD 10-541
ISBN
0471236934
LCCN
2002011305
OCLC
50234993
Author
Webster, Frederick E.
Title
Market-driven management : how to define, develop, and deliver customer value / Frederick E. Webster, Jr.
Imprint
New York : Wiley, c2002.
Edition
2nd ed.
Bibliography
Includes bibliographical references and index.
Research Call Number
JBD 10-541
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