Research Catalog
Citizen brand : 10 commandments for transforming brands in a consumer democracy
- Title
- Citizen brand : 10 commandments for transforming brands in a consumer democracy / Marc Gobé.
- Author
- Gobé, Marc.
- Publication
- New York : Allworth Press, c2002.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JBD 17-564 | Schwarzman Building - General Research Room 315 |
Details
- Description
- xxxvii, 249 p. : ill.; 23 cm.
- Alternative Title
- 10 commandments for transforming brands in a consumer democracy
- Ten commandments for transforming brands in a consumer democracy
- Subjects
- Bibliography (note)
- Includes bibliographical references and index.
- Call Number
- JBD 17-564
- ISBN
- 158115240X
- LCCN
- 2002009119
- OCLC
- 50004370
- Author
- Gobé, Marc.
- Title
- Citizen brand : 10 commandments for transforming brands in a consumer democracy / Marc Gobé.
- Imprint
- New York : Allworth Press, c2002.
- Bibliography
- Includes bibliographical references and index.
- Research Call Number
- JBD 17-564