Research Catalog
Driving brand value : using integrated marketing to manage profitable stakeholder relationships
- Title
- Driving brand value : using integrated marketing to manage profitable stakeholder relationships / Thomas R. Duncan, Sandra E. Moriarty.
- Author
- Duncan, Tom (Thomas R.)
- Publication
- New York : McGraw-Hill, c1997.
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JBE 10-1442 | Schwarzman Building - General Research Room 315 |
Details
- Additional Authors
- Moriarty, Sandra E. (Sandra Ernst)
- Description
- xix, 284 p. : ill.; 24 cm.
- Subject
- Bibliography (note)
- Includes bibliographical references.
- Call Number
- JBE 10-1442
- ISBN
- 0786308222
- LCCN
- 97001667
- OCLC
- 97001667
- Author
- Duncan, Tom (Thomas R.)
- Title
- Driving brand value : using integrated marketing to manage profitable stakeholder relationships / Thomas R. Duncan, Sandra E. Moriarty.
- Imprint
- New York : McGraw-Hill, c1997.
- Bibliography
- Includes bibliographical references.
- Added Author
- Moriarty, Sandra E. (Sandra Ernst)
- Research Call Number
- JBE 10-1442