Research Catalog

Customer capitalism : the new business model of increasing returns in new market spaces

Title
Customer capitalism : the new business model of increasing returns in new market spaces / Sandra Vandermerwe.
Author
Vandermerwe, Sandra.
Publication
Naperville, Ill. : Nicholas Brealey Publishing, c1999.

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StatusFormatAccessCall NumberItem Location
TextUse in library JBE 10-1445 Schwarzman Building - General Research Room 315

Details

Description
xvi, 296 p.; 24 cm.
Subject
  • Customer services
  • Capitalism
  • Target marketing
Bibliography (note)
  • Includes bibliographical references (p. 277-288) and index.
Call Number
JBE 10-1445
ISBN
1857882415
LCCN
98056043
OCLC
40545480
Author
Vandermerwe, Sandra.
Title
Customer capitalism : the new business model of increasing returns in new market spaces / Sandra Vandermerwe.
Imprint
Naperville, Ill. : Nicholas Brealey Publishing, c1999.
Bibliography
Includes bibliographical references (p. 277-288) and index.
Research Call Number
JBE 10-1445
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