Research Catalog

Kidfluence : the marketer's guide to understanding and researching Generation Y--kids, tweens, and teens

Title
Kidfluence : the marketer's guide to understanding and researching Generation Y--kids, tweens, and teens / Anne Sutherland, Beth Thompson.
Author
Sutherland, Anne, 1963-
Publication
New York : McGraw-Hill, c2003.

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StatusFormatAccessCall NumberItem Location
TextUse in library JBE 12-154Schwarzman Building - General Research Room 315

Details

Additional Authors
Thompson, Beth.
Description
xiii, 192 p. : ill.; 24 cm.
Subjects
Bibliography (note)
  • Includes bibliographical references (p. 179-182) and index.
Call Number
JBE 12-154
ISBN
0071416226
LCCN
2003051033
OCLC
52079807
Author
Sutherland, Anne, 1963-
Title
Kidfluence : the marketer's guide to understanding and researching Generation Y--kids, tweens, and teens / Anne Sutherland, Beth Thompson.
Imprint
New York : McGraw-Hill, c2003.
Bibliography
Includes bibliographical references (p. 179-182) and index.
Added Author
Thompson, Beth.
Research Call Number
JBE 12-154
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