Research Catalog

Principles of marketing

Title
Principles of marketing / Philip Kotler, Gary Armstrong.
Author
Kotler, Philip.
Publication
Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008.

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StatusFormatAccessCall NumberItem Location
TextNo restrictions *R-SIBL HF5415 .K636 2008Stavros Niarchos Foundation Library - Yoseloff Business Center - Research Reference
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Details

Additional Authors
Armstrong, Gary (Gary M.)
Description
xxxii, 599, [99] p. : ill. (chiefly col.); 29 cm.
Subject
Bibliography (note)
  • Includes bibliographical references (p. R-1 - R-30) and indexes.
Call Number
HF5415
ISBN
  • 9780132390026 (alk. paper)
  • 0132390027 (alk. paper)
LCCN
2007000562
OCLC
  • 77575083
  • 77575083
Author
Kotler, Philip.
Title
Principles of marketing / Philip Kotler, Gary Armstrong.
Imprint
Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008.
Edition
12th ed.
Bibliography
Includes bibliographical references (p. R-1 - R-30) and indexes.
Connect to:
Table of contents only
Added Author
Armstrong, Gary (Gary M.)
Research Call Number
*R-SIBL HF5415 .K636 2008
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