Research Catalog

Advertising works 16 : proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2007, limited to agencies with incomes up to £20m

Title
Advertising works 16 : proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2007, limited to agencies with incomes up to £20m / edited and introduced by Richard Storey.
Publication
Henley-on-Thames : World Advertising Research Center, 2008.

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Request for On-site UseRequest Scan

Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

TextUse in library JBF 09-82Schwarzman Building - General Research Room 315
Request for On-site UseRequest Scan
How do I pick up this item and when will it be ready?
TextRequest in advance *USD-2743 [DVD]Offsite

Details

Additional Authors
  • Storey, Richard.
  • World Advertising Research Centre.
  • Institute of Practitioners in Advertising.
  • Xtreme Information (Firm)
Description
xxix, 334 p. : ill. (some col.); 26 cm. +
Summary
Accompanying DVD contains TV, radio and print ads.
Alternative Title
IPA Effectiveness Awards 2007
Subject
Advertising campaigns > Awards > Great Britain > Case studies
Note
  • Published in association with the IPA.
  • "DVD of the 2007 IPA Effectiveness Awards winners produced by Xtreme Information Ltd., London"--T.p. verso.
Bibliography (note)
  • Includes bibliographical references and index.
System Details (note)
  • DVD playable on all DVD players and most computer media players.
Call Number
JBF 09-82
ISBN
  • 9781841162058 (hbk.)
  • 1841162051 (hbk.)
OCLC
220014617
Title
Advertising works 16 : proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2007, limited to agencies with incomes up to £20m / edited and introduced by Richard Storey.
Imprint
Henley-on-Thames : World Advertising Research Center, 2008.
Bibliography
Includes bibliographical references and index.
System Details
DVD playable on all DVD players and most computer media players.
Added Author
Storey, Richard.
World Advertising Research Centre.
Institute of Practitioners in Advertising.
Xtreme Information (Firm)
Research Call Number
JBF 09-82 [Text]
*USD-2743 [DVD]
View in Legacy Catalog