Research Catalog

Record label marketing

Title: Record label marketing / Tom Hutchison, Amy Macy, Paul Allen.
Author: Hutchison, Thomas W. (Thomas William)
Publication: Burlington, MA : Focal Press, c2010.

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Details

Additional Authors

Description

xii, 449 p. : ill.; 24 cm.

Subject

Bibliography (note)

Includes bibliographical references and index.

Contents

Marketing concepts and definitions -- Markets, market segmentation, and consumber behavior -- The U.S. industry numbers -- Marketing research -- Record label operations -- The profit and loss statement -- Soundscan and the music business -- How radio works -- Charts, airplay, and promotion -- Publicity of recorded music -- Advertising in the recording industry -- Music distribution and retailing -- Grassroots marketing -- New media marketing -- Music videos -- The international recording industry -- Tour support and promotional touring -- Strategic marketing and special products -- The recording industry of the future -- The marketing plan.

Call Number

*LE 09-8962

ISBN

9780240812380 (pbk. : alk. paper)
0240812387 (pbk. : alk. paper)

LCCN

2009025114

OCLC

YBP 2009025114

Author

Hutchison, Thomas W. (Thomas William)

Title

Record label marketing / Tom Hutchison, Amy Macy, Paul Allen.

Imprint

Burlington, MA : Focal Press, c2010.

Edition

2nd ed.

Bibliography

Includes bibliographical references and index.

Added Author

Macy, Amy.

Allen, Paul.

Research Call Number

*LE 09-8962

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